The Find Yours campaign was one of the largest marketing campaigns undertaken by a property portal in the UAE, deploying various touchpoints for the entirety of the campaign over three months. The theme touches on the personal memories and identity of what a home means to different people residing in the UAE.

The campaign's reach involved several outdoor billboard advertisements, a dedicated story-telling microsite, a YouTube video, radio talk shows, advertising and remarketing strategies, social media campaigns, and a launch event. I was heavily involved in the entire process of the campaign, from conceptualization to final artworks, ensuring perfect visual experiences for the end-user to form a stronger connection with the brand.

The campaign included a massive billboard on the Sheikh Zayed Road by the Mall of the Emirates, 40 megacom billboards across the city, two television unipole billboards, and a metro footbridge advertisement banner. The YouTube video showcased a personal story of a young expat woman landing in Dubai and experiencing its diverse culture and people. It concludes with dinner with her new friends at her home, which she found using the JustProperty.com.

Weekly talk shows with the popular and award-winning show hosts, Kenny and Daisy, were held with the General Manager of JustProperty.com, discussing and addressing topics relating to the real estate industry.